Register now and join us on March 22nd, 2018

March 22nd, 2018 : The Royal Geographical Society, London

Sue Baker OBE

Director, Time to Change

Time: 9:15 - 9:30

Introduction to the Time To Change campaign

Time to Change is England's largest and most ambitious ever programme to end mental health stigma and discrimination. It is funded by the Department of Health, Comic Relief and the Big Lottery Fund and a partnership two leading mental health charities Mind and Rethink Mental Illness.

Sue is a Director of Mind and has led the Time to Change programme since inception ten years ago (in 2007) and has been responsible for the strategic leadership of this exciting social movement.

Sue has worked for almost 25years in the mental health campaigning and communications field, having previously worked for the Mental Health Foundation in New Zealand setting up marketing, campaigns and fundraising programmes and supporting the ground-breaking 'Like Minds, Like Mine' campaign to address discrimination. She also worked for nine years as the first Head of Media at Mind in the mid 1990s, in particular carrying out the UK's first survey of the extent and impact of stigma and discrimination.

Sue set up the Global Anti-Stigma Alliance (GASA) in 2012 in order to help facilitate shared learning around the world to support other anti-stigma campaigns and has presented on many global platforms. She has advised on the establishment of anti-stigma programmes in Canada, the US, Denmark, Sweden, Spain, the Netherlands, Denmark, Wales, Northern Ireland and Ireland and supported existing campaigns in New Zealand, Australia, and Scotland. She has also advised programmes in the disability, substance misuse and loneliness sectors on changing societal attitudes and behaviour.

She has also been a Director of a leading substance misuse charity where she was responsible for marketing treatment services, delivering business growth and developing marketing and fundraising.

She lived in London for almost 20 years before moving to Whitstable on the North Kent coastline – famous for its oysters – she is married, has a young daughter and enjoys photography, nature and gardening, and 'light' runs along the beach listening to seagulls.

Sue studied marketing and advertising at the University of the West of England and in her career has worked in charities, councils and in PR and advertising agencies.

She is open about her experiences of anxiety and depression as a way of encouraging others to do the same.