Amanda Mackenzie is the Chief Executive of Business in the Community, taking up the post in October 2016.
Before starting at The Prince's Responsible Business Network, BITC, Amanda sat on Aviva's Group Executive for eight years as CMO. During her tenure, she spent 18 months on secondment to Film Director and Comic Relief founder Richard Curtis & team as Executive Advisor / Chair for 'Project Everyone', launching The UN's Global Goals for Sustainable Development.
Amanda is a graduate of London University and Insead. She has over 25 years of commercial experience, including Director roles at British Airways Airmiles, British Telecom, HP and British Gas. She was a non-executive director of Mothercare Plc. and sat on the audit committee.
She was on the board of the National Youth Orchestra for ten years and was a member of Lord Davies' steering group to increase the number of women on boards.
Amanda is a Life Fellow of the Royal Society of Arts and Fellow and Past President of the Marketing Society. She received an OBE in 2014.
The digital transformation of the UK economy is a significant opportunity to drive growth and prosperity for the betterment of both business and citizens. It also offers the chance to reduce poverty and inequalities, improve livelihoods
and enable us to better manage growth on a finite planet.
However, this digital transformation also presents challenges to society. Some forecasts suggest that as many as ten million jobs (35 per cent of today’s UK workforce) could be lost due to automation by 2035 alone. And the negative impacts of reduced face-to-face interactions and hyper-connectivity are only just starting to be understood.
In order to understand and define the role of responsible business in this digital era, Business in the Community has launched a new programme that will combine thought with action and set a new agenda for UK businesses. This call to action for all UK businesses, NGOs and policymakers, is based upon the belief that only through collaborative and innovative approaches will we benefit fully from the opportunities provided by digital transformation. Business in the Community is committed to leading action on this agenda and to drive businesses towards ensuring an inclusive digital revolution.